ekonomi perilaku - Zona Ekonomi

Penerapan teori prospek Daniel Kahneman dalam keputusan investasi ritel

By Zona Ekonomi July 18, 2026

Penerapan Teori Prospek Daniel Kahneman dalam Keputusan Investasi Ritel: Mengapa Investor Sering Mengambil Keputusan Tidak Rasional? Dalam dunia keuangan modern, asumsi bahwa pelaku pasar selalu bertindak rasional kini terus digugat.…

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